CHALLENGE
Development and realization of a communication strategy for the launch of an industry-wide product innovation under the Post-Corona challenges.
PROCESS
- Sparring in the consideration of strategic options
- Process consulting in creativetendering and partner selection
- Moderation of the complex stakeholder network and onboarding of external creative partners
CREATION
- Development of a communication strategy for the topic "Rosenbauer Electric" in the context of "Future of the Fire Service
- Conception of the communicative central idea and ensuring consistent implementation
- Creation of creative briefs for all implementation partners (trade show design, graphics, text, digital, motion)
CREATIVE IMPACT
With the visionary "Electric Firestation" at the Interschutz 2022 the future-oriented positioning of the positioning of the Electric Line-Up of the market leader can be experienced.
in cooperation with
Matteo Paraluppi, Head of Global Marketing
Cooperation since 2021
Client
Rosenbauer International AG, headquartered in Leonding, Upper Austria, is the world market leader in defensive and preventive fire protection and disaster management.
