CHALLENGE
Optimization of the creation processes of the BMW Group communication in the context of the heterogeneous agency network.
PROCESS
- Identification of requirements for future creation processes
- Development of a new prototypical tendering process using the example of the NextGen communications initiative
- Supporting the pitch and selection process
- Ensuring onboarding and communicating the creative understanding in terms of the BMW brand
CREATION
- Formulation and evaluation of the pitch task from a creative point of view
- Ensuring the highest level of creative excellence throughout the course of the project
CREATIVE IMPACT
Development of a new prototypical tendering process to increase creative excellence in BMW Group communication.
IN COOPERATION WITH
BMW Brand Communication and Experience
Cooperation in 2020
CONTRACTOR
Bayerische Motoren Werke Aktiengesellschaft (BMW AG) is a listed automobile and motorcycle manufacturer headquartered in Munich, which also operates as the BMW Group. Its product range includes the BMW automobile and motorcycle brand, the MINI and Rolls-Royce car brands, and the BMW sub-brands BMW M and BMW i.
