Optimization of the creation processes of the BMW Group communication in the context of the heterogeneous agency network.
- Identification of requirements for future creation processes
- Development of a new prototypical tendering process using the example of the NextGen communications initiative
- Supporting the pitch and selection process
- Ensuring onboarding and communicating the creative understanding in terms of the BMW brand
- Formulation and evaluation of the pitch task from a creative point of view
- Ensuring the highest level of creative excellence throughout the course of the project
Development of a new prototypical tendering process to increase creative excellence in BMW Group communication.
IN COOPERATION WITH
BMW Brand Communication and Experience
Cooperation in 2020
Bayerische Motoren Werke Aktiengesellschaft (BMW AG) is a listed automobile and motorcycle manufacturer headquartered in Munich, which also operates as the BMW Group. Its product range includes the BMW automobile and motorcycle brand, the MINI and Rolls-Royce car brands, and the BMW sub-brands BMW M and BMW i.