CHALLENGE
Development of a multi-level product launch communication in the context of a heterogeneous agency network.
PROCESS
- Evaluation of the existing agency network with regard to roles & tasks
- Synchronization of the communication disciplines or implementation partners
CREATION
- Development of an adequate positioning as a premium provider in the motorhome industry
- Derivation of a consistent communication strategy and visual guiding idea
- Creation of creative briefs for the orchestrated implementation of all measures
- Accompaniment of the creation process and advice on the evaluation of work results
CREATIVE IMPACT
Orchestration of all communication disciplines to exploit the full creative potential in the Hymer network.
in cooperation with
Frank Heinrichsen – Head of Marketing
Collaboration since 2020
Client
Erwin Hymer Group SE, based in Bad Waldsee, Germany, a subsidiary of Thor Industries (USA), is one of the largest manufacturers of motorhomes and caravans in Europe.
